Bang & Olufsen’s huge 4K OLED Beovision Harmony UNFOLDS and it has to be seen to be believed

Forget rollable TVs, this is the ultimate designer, 77-inch, 4K OLED television and we have the video to prove it

The high-end audio brand has unveiled Beovision Harmony a revolutionary television that offers ultimate cinematic and immersive audio experiences. It is currently on display at Milan Design Week which takes place from April 9 to 14.

Beovision Harmony is inspired by some of Bang & Olufsen’s most cherished products. The Capri series, introduced in 1959, was designed to fully integrate with the living room and was built in teak, which was the preferred wood for furniture at the time. The 1964 Beovision Capri 611 FM SJ TV even integrated both a TV and a radio into a single cabinet, allowing people to hide the electronics completely when not in use.
When Beovision Harmony is turned off or just playing music, the thin screen rests close to the floor, partially covered by two oak and aluminium fronts, which house the powerful sound centre. When the TV is on, the two fronts fan out and the screen rises to allow the perfect viewing height. The crafted oak and aluminium fronts house sublime technical instruments, while the intricate grading pattern is carefully designed to maximize acoustic performance of the three-channel, fully active DSP-based sound centre. LG’s top-class 77” OLED screen ensures brighter, self-illuminating pixels and stunning color and LG’s most recent webOS 4.5 platform allows to access favorite media service providers such as Netflix, Amazon and YouTube.

Beovision Harmony offers impressive music streaming with integrated music services like Tune-In and Deezer. The content can be directly directly streamed from smartphone via Apple Airplay 2, Chromecast built-in or Bluetooth. The revolutionary TV also integrates seamlessly with Bang & Olufsen’s growing collection of multiroom products. It comes with a built-in 7.1 surround sound decoder, making it possible to connect up to eight Beolab speakers such as Beolab 18, Beolab 50 and Beolab 90.

All sources and connected devices are can be controlled with the Beoremote One.
Beovision Harmony, including the LG OLED C9 77” TV optimized for Bang & Olufsen, will cost around from approximately $20,850 and will be available in Bang & Olufsen stores starting October 2019. It will be available with a combined oak wood/aluminium front or a combined Grey Melange two-tone fabric/aluminium front and comes with two placement options: floor stand and wall bracket.